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2025 Canton Fair: How To Choose Your Shoe Care Cleaning Products?


2025 Canton Fair : Yangzhou Runtong Show Innovative Shoe Care Cleaning Solutions to Global

Yangzhou Runtong International Trading Co., Ltd., a leading Chinese manufacturer with over 20 years of experience in footwear care. We made a significant impact at the 137th Canton Fair which started from April 23 to 27 and May 1 to 5, 2025 in Guang Zhou. And our booths located at No. 14.4 I 04 and 5.2 F 38, attracted international purchasers who eager to find its own premium shoe polish, shoe brushes, and professional shoe care products, highlighting the brand’s commitment to quality and innovation in leather maintenance.

Runtong Attend the 2025 Canton Fair

Key Product Highlights: Tailor-made solutions for every shoe type

RunTong’s exhibit emphasizes that material-specific care is essential, which is consistent with the company’s comprehensive shoe care guide. The following is a detailed description of the best-selling products:

Shoe Polish: Precise Colors, Formulas, and Functions

Runtong showcases a rich range of shoe polishes designed to meet the unique needs of different leather types:

Solid Shoe Polish:

Formulated with premium waxes (e.g. beeswax, carnauba wax), these products deeply nourish, provide a long-lasting “mirror-like” shine, and provide waterproof protection. Great for full-grain leather, ideal for formal and business shoes.

Liquid shoe polish:

Designed for quick everyday care, these water-and-oil formulas are easy to apply (with a sponge or roller) and effectively cover minor scuffs. Suitable for use on synthetic leathers and casual shoes, it provides lightweight care without the use of heavy chemicals.

Professional formula:

·Wax-based: Focus on shine and durability for formal occasions.

·Oily: Contains mineral and vegetable oils to soften and revitalize dry, aged leather, ideal for outdoor or winter use.

Neutral colors and color schemes:

The brand emphasizes the importance of precise color matching – suggesting “light colors over dark colors” to avoid discoloration, and provides neutral color schemes that provide universal nourishing effects.

leather shoe polish

Shoe brush: the right tool for every purpose

Runtong’s shoe brush demonstrates the brand’s focus on material compatibility and care efficiency:

Horsehair brush:

soft and flexible, ideal for daily dusting and polishing delicate leathers (e.g. patent leather, suede). Its gentle bristles ensure that scratches will not be left, while enhancing the natural shine.

Boar Bristle Brush:

Harder and denser, it excels at applying solid polishes and waxes, ensuring they are evenly distributed and penetrate deep into the leather grain. Recommended for rough leathers such as cowhide and work boots.

Suede/rubber brushes:

Designed for suede/brush leather, these tools maintain the soft texture of the fabric without damaging the nap, and are used with dry powder care products.

Synthetic brushes:

These nylon-based brushes are an affordable, versatile, and portable alternative, but Runtong advises caution with higher-end leathers.

leather shoe care manufacturer

Market Trends and Customer Insights During the show, Runtong noted growing demand for:

 Material-specific care kits:

Buyers are increasingly seeking customized solutions for cowhide, patent leather and suede, reflecting a global shift toward high-end professional care.

Eco-Friendly Formulas:

Consumer interest in low-chemical, sustainable shoe polishes and biodegradable brushes is growing, especially among European and North American customers.

Private Label & Customization:

Many distributors require OEM/ODM services, including customized packaging and brand labeling, to meet the needs of regional markets.

Commitment to Quality and Innovation

“At Runtong, we believe that proper shoe care is an art that begins with understanding the unique needs of each material,” said a company spokesperson. “From wax-rich shoe polishes to specially bristled shoe brushes, our products are designed to protect and enhance shoes, ensuring every pair lasts and looks great.”

The brand’s success at the Canton Fair underscores its position as a trusted partner for retailers, wholesalers and brands around the world. Whether supplying bulk orders or developing private label solutions, Runtong continues to innovate in the field of foot and shoe care, always putting comfort, durability and style first.

For inquiries or to learn about the full product line, please visit https://www.way-yeah.com/ or contact the team at chinaruntong.en.alibaba.com

insole factory